For Catherine Gagné, founder of latibulle, inaction is no longer an option. It was by observing head-on the increase in her consumption at the birth of her first child, that she became fully aware of the harmful environmental impact that the market for mothers and children had. The amount of clothing and textiles of all kinds that you consume when you become a parent is phenomenal!This extremely lucrative and constantly renewing industry considerably increases the level of family consumption. So the question arises, where do all those little pajamas and evening comforters go so little used since our children always grow up too fast?
...to the dump?
... in the back of a drawer?
... what if we changed the story?